Previous
Next
Vacant is best known for pioneering popup retail. We have received press on MTV, Financial Times, Vogue, Entrepeneur, Chicago Tribune, Fox 5, Brutus, Figaro, NY Times, WWD, Travel & Leisure, I.D Magazine, Elle, etc. We provide logistics for brands that require popup applications and brand marketing, as well as interactive technology development, projection mapping, staffing and acquirement of globally targeted prime real estate. Through our partners we provide viral marketing, social media campaigns, guerrilla marketing and build awareness to a product or brand.
Continue
For the launch of Rockport's Torsion technology by Adidas into their footwear we were approached to provide an interactive experience through a popup shop. The Popup shop has an interactive window to showcase the product selection and brand heritage and a game we developed with our partner to give people passing the Soho store, a 24 hour brand experience.
Continue Reading
Talented NYC designer, J-Money designed the Chicago Bulls shirt for us for our Chicago store launch of Vacant. Reebok produced the limited edition shirt for the release.
An amazing collection of artwork from talented creatives including fashion illustration by Tokyo based, Enlightenment, Illustration by Philidor London and Stephen Hancock, a feature on designers and creative workplaces, 1972 inc., Kaliber 10000, with fashion cookie chic shot by Erik Ian. Includes limited edition Sein 12 inch vinyl from Bonjour Records Tokyo.
This has to be one of our favorite publishing projects to date, a complete issue dedicated to the love of the game, sponsored by
Puma in a collectable soccer ball shaped backpack. The list of creatives for this edition include Andrew Zuckerman, NowWashYourHands, Dino Dinco, Spin, Quickhoney, Ruud Binnenkamp, Alia Malley, Greg Foley (Visionaire), Lovisa Burfitt, Eric Kosse, Shu Akashi, Paul Davis and Cedric Aceres. From Pele's shirt to a special World Cup sushi roll from Iron Chef Morimoto, the launch for the issue took place at The Conran Shop with chef Morimoto making sushi for the guests.
Continue Reading
Renowned sneaker customizer SBTG from royalefam provided a one-off custom Nike AF-1 for Vacant with special packaging.
Our collectable magazine, Fidget's theme is champagne, sponsored by Taittinger Paris. The edition features artists and designers work on the subject of Champagne. Designers include Beck, Jeremy Scott, Paul Davies, Andrew Zuckerman, WK Interact, Nick Clague, Jeffrey Fulvimari, Jennifer Tzar, NowWashYourHands, Sasha, Roger Spooner and Alia Malley.
mypopupshop is a new and exciting concept for Facebook, introducing e-commerce capabilities directly into a users Facebook page. Through mypopupshop, retailers both large and small can create a social selling experience into more than just a retail transaction. mypopupshop will launch this Summer 2011.
Vacant created a concept and design for a 40 foot sneaker tower, constructed to allow the wearer of a harness to scale the entire tower to pick shoes from the guest's selection from an iPad. The Sneaker Angel flies through the air to pick the footwear for the guest below.
Continue Reading
Arup invited us to speak at The Future of Retailing 2025 conference in Zurich, Switzerland at the G.D.I Institute on the subject of temporary, popup and mobile, guerilla marketing and retailing.
Continue Reading
BMW Mini China and Vacant got together to promote the worlds longest Mini Cooper on the streets of Shanghai. The car featured a guerrilla store inside the Mini with select limited goods, and a pair of sneakers to the winner of a 1/10th scale race on the custom track.
Continue Reading
Interactive marketing allows consumers to interact with your brand message. Vacant develops content and provide the technology for your marketing projects. Our capabilities include wall and floor projections, window fixture, rear and front projection, ceiling based, projection mapping to multiple surfaces with gesture based controls.
Vacant got to work with Reebok to develop and produce talented graphic designer Brad Digital's pitbull design into a two foot high limited vinyl toy release.
Our newest concept for retail, planeshop™, a rotating or flexible concept for airports, landed at Glasgow Airport in the UK with WeSC as one of the brands participating. Passengers get to experience a new brand every time they visit the airport. The concept is featured in Springwise, Easyjet Traveller magazine, Conde Nast Jaunted, Leo Burnett Blog, Holiday Matinee etc.
Continue Reading
Our newest concept for retail, planeshop™, a rotating or flexible concept for airports, landed at Glasgow Airport in the UK with K-Swiss as one of the brands participating. Passengers get to experience a new brand every time they visit the airport. The concept is featured in Springwise, Easyjet Traveller magazine, Conde Nast Jaunted, Leo Burnett Blog, Holiday Matinee etc.
Continue Reading
Julian & Sophie, two talented fashion designers from the UK developed a special heat transfer under their line Nowhere for the launch of Vacant in NYC.
Vacant designed and manufactured a pair of one-off sneakers for House of Courvoisier. Jay-Z wore the sneakers for his performance on the Video Music Awards. The shoes were featured in Complex Magazine and eventually sold for $2000 USD.
Vacant worked with Reebok to launch the successful collaboration between the Basquiat Foundation and Reebok at MoCA for the launch of the
Basquait Reeboppers limited edition footwear. We approached Maharishi in London to design the footwear, and special packaging.
Continue Reading
'For the love of the game'. Paint F.C. is a project we created to develop limited edition designer soccer balls. Working with a host of incredibly talented designers we release limited quantity editions via our Paint F.C. website. This promotional edition is for 10 Deep NYC. We produce all our professional quality balls in Pakistan with no child labor.
Continue Reading
Marshall Fields, now Macy's invited Vacant to build a popup shop within their flagship department store on State Street in Chicago. We teamed up with Paper Magazine for an event.
Freshnessmag helped out with the graphics.
Continue Reading
Vacant got to launch the limited release Ice Cream footwear through its popup shops in various cities. With a special edition signed by Pharrell which was on display for guests at the Hummer H2 mobile guerrilla retail unit.
Continue Reading
We developed a 24 Hour interactive touch screen window for passers-by to interact with the Rockport brand in NYC. The interactive screen focuses on the heritage of the brand and the new footwear collection. Passers-by can enter their email contact for updates from the brand. Vacant creates a retail brand experience through interactivity. From facial and eye tracking, to 24 hour interactive windows, and consumers interacting with floor and wall surfaces, we have a host of technologies to bring brands to life.
Accomplished fashion designer Keanan Duffty showcased his custom Barbie exhibition and fashion presentation at Vacant.
Vacant got to create the print and billboard ad for the Reebok Basquait footwear collaboration. The ad was featured in several magazines and on a high traffic billboard in Los Angeles.
For the Hummer H2 Vacant guerrilla unit launch, talented graphic designer Ojas, created this logo. The H2 featured several brands including signed Ice Cream shoes by Pharrell and was featured in Vapors Magazine.
Vacant had the opportunity to produce some limited edition promotional soccer balls for the Harajuku Lovers by Gwen Stefani line for
Royal Elastics footwear launch at Magic in Las Vegas.
Vacant got to create the print ad for the Reebok Kenzo Minami footwear collaboration. The ad was featured in several magazines. Accomplished designer, Kenzo Minami has worked for Converse, Raf Simons, MTV, Mercedes-Benz, and many others.
For the launch of the popular release of Reebok's Miami Vice sneaker, Vacant opened a popup shop in NYC. The store featured several limited release sneakers from Reebok's footwear line. The sneaker sold out in the first few hours of release. Accomplished designer Rolland Berry showcased his fashion collection and collaboration with Reebok at the Popup Shop.
LMAC, now known as False,a creative fashion brand from Singapore, developed a range of vinyl figures. Vacant got the chance to work with the brand on the release of a limited edition figure. The False brand has a large following on Facebook and releases hand made limited edition products.
Vacant got to work on this great charity project with Reebok at their Beverly Hills store. I-Saw flew out from London to design footwear and showcase their work from the window. The charity event featured sneakers endorsed by Paris Hilton, Seventh Letter, Da Jammies etc.
For the launch of Rockport's Torsion technology by Adidas into their footwear we were approached to provide an interactive experience through a popup shop. The Popup shop has an interactive window to showcase the product selection and brand heritage and a game we developed with our partner to give people passing the Soho store, a 24 hour brand experience. Rocksteady Crew gave an incredible performance at the store and in Times Square for the launch event.
Continue Reading
Puma approached us to provide a marketing event in China for their association with Formula 1. We built the racetrack by hand from professional R/C racing tiles and bumpers, and worked with a professional 1/10th scale racing car specialist at Tamiya to develop a perfect scale version of a Formula 1 vehicle. The cars were all designed to fit with the brands key footwear lines with a special edition car for Linkin Park.
Continue Reading
'For the love of the game'. Paint F.C. is a project we created to develop limited edition designer soccer balls. Working with a host of incredibly talented designers we release limited quantity editions via our Paint F.C. website. This edition is designed by Eric Quebral. We produce all our professional quality balls in Pakistan with no child labor.
Reebok worked with us on this collaboration footwear with established designer, Kenzo Minami. Kenzo is based in NY and has worked for Converse, Raf Simons, MTV, Mercedes-Benz, and many others. The Kenzo Minami Dunny, created in collaboration with Kidrobot, is in MoMA's Architecture and Design collection.
Continue Reading
Talented UK creatives from I-Saw developed a shoeshine stand for Vacant London, in the East End, to provide guests with custom products. From their I-Saw shoeshine stand,
everything from sneakers to backpacks had the I-Saw markings.
Copyright © 2011 Vacant. All trademarks are copyright their respective corporations.
